Kericho Gold boasts an array of 14 new tea flavors tailored for the discerning middle class and above. The goal is to skyrocket sales within this target audience.

Solution: Unleash a tantalizing tea tasting experience that everyone to sample all 14 flavors and pick their favorite enticing buy. Implement an extraordinary campaign that transcends conventional methods, captivating decision-makers in a creative and unforgettable way. Here's how we achieved it:

1) Constructed an exquisite, premium high tea trolley setup.
2) Engaged our target audience at their comfort zone: Chamas, Events, Offices, Malls, Entertainment venues, Sports arenas, Bars, and more.
3) Designed interactive activities to motivate the audience to savor and remember each of our distinctive flavors.
4) Simultaneously executed an aggressive social media campaign, creating FOMO and encouraging our target audience to share their favorite teas.

Insights:
1) Kenya's Number 1 tea brand, reigning as the nation's favorite to date.
2) Surpassed the remarkable milestone of 1 billion in sales within just one year.
3) Garnered over 10 + prestigious awards within our category, cementing our position as an industry leader.