Somebody has to stop. Then something has to happen.
Exhibition stands, brand activations and roadshows are three different answers to the same question: what does this space, this moment or this route need people to actually do? We start there, then build the execution behind it.
Not sure which one? Start with the behaviour →
What needs to happen?
Trusted with the briefs that had to happen in public.
A client list isn’t a collection of logos. It’s a record of trust — stands that had to be standing, routes that had to run and mornings where somebody had to stop.
Pick a name. We’ll show you what happened.
A branded activation with a floor game and a sampling table, families taking part on the ground.
This is Red Giant.
Not moodboards. Not stock photos. The actual work.
Nobody walked out this morning hoping to meet a brand.
They were shopping, working the show floor, or walking to lunch. Whatever we build has to be worth interrupting that.
Attention has to be earned.
Don’t start with the format. Start with the behaviour.
The idea is the easy half.
Six different things, six different numbers. A campaign that reports the first and implies the last is not reporting.
A branded T-shirt is not a briefing. The role gets designed before anyone is recruited into it.
The field sees things head office cannot. Problems should reach someone who can actually act on them.
Get an instant BTL cost estimate.
Answer a few quick questions and see your tentative KES planning cost — and exactly what makes it up.
Not sure what to select? Talk to a planner → — your answers stay saved.
The part we could say ourselves, but it’s better coming from clients.
“They blend creativity and precision flawlessly. Our event was an unforgettable masterpiece, thanks to their innovative touch.”
Philip Barasa
“Their attention to detail and creativity in every aspect, from décor to audiovisuals, was flawless. What sets them apart is their ability to truly understand your vision.”
Anne Kibunya
“From start to finish, they flawlessly manage every detail. Highly recommend them for any event management needs.”
Collins Nyachoti
These are public Google reviews of Red Giant as a company. They are reproduced word for word and are not attributed to any specific BTL campaign on this page.
Planning this from outside Kenya?+
Protect the idea. Adapt the reality.
The campaign idea, brand identity, approved claims and measurement framework stay yours. Sites, language, staffing, production, permissions, timing and consumer behaviour get solved here. Where local reality forces a change to something sacred, we raise it rather than quietly making it.
Keep the client. Add the Kenya team.
Local production, staffing, site coordination, field operations, logistics and reporting — executed here to your specification, with your client relationship untouched.
Before the brief.
Below-the-line marketing puts a brand in front of people in the physical world — exhibition stands, brand activations, sampling, retail activity, field teams and roadshows — and asks them to do something rather than just see something.
BTL campaign cost depends on format, locations, duration, staffing, production and logistics. Use the estimator above to build your scope and see an indicative planning range for your campaign, then request a formal quotation against it. Red Giant does not publish a rate card, and the estimator will not show a figure that has not been calibrated against real Red Giant costs.
In rough order of impact: whether anything is fabricated and how custom it is; how many locations and how far apart they are; how many days it runs; how many people are needed and what role they play; transport, storage and getting stock to site; production and consumables; site, mall, campus or council permissions where required; and what data has to be captured and proven in the report.
Yes. Teams and kit are built where the work is rather than held in standing regional offices — we do not claim permanent teams in named counties, and we will tell you honestly what a given region costs to reach properly.
Yes, and it is a common route. You keep the idea and the client relationship; Red Giant delivers the local production, staffing, execution and reporting. Completed work includes Kenya, Uganda and Tanzania.
Tell us what people need to do.
A product, audience, rough locations, timing and budget are enough to start. We’ll help find the format.
Tell us about the campaign.
No finished format required.
No finished format required
Got it. Your scope is with us — a Red Giant lead will come back to you on it.
Send the messy version. hey@redgiant.co.ke →
Toolkit, floor plan, route, product, target audience, budget or half the idea. Send what you have.
Conferences, launches, awards and staff events.
Those live under Events →
- 1We receive your scope exactly as you built it.
- 2Red Giant reviews the commercial and operational requirements.
- 3We come back to confirm anything missing.
- 4You receive a formal quotation against that scope.